Pump it up
When the guys from Isuzu wanted a full suite of images to launch their pumped up D-MAX worldwide, they naturally turned to Erik. He created various different spec levels for use in different markets, encompassing key elements of fuel economy, performance, offroad ability and safety. And sure, the shoot took in beautiful locations in South East Queensland, Stockton Beach and Queenstown, New Zealand, but it wasn’t THAT great (actually, yeah it was….).
Producer: Katherine Cooke
© 2020 Erik Williamson Photography.